Pharmacy advantages supervisor LucyRx is partnering with Personify Well being, a well being navigation and advantages firm, to supply employers with a extra individualized, clinically targeted technique for managing GLP drugs and weight care.
The businesses will present an built-in providing that merges pharmacy profit technique with assist from GLP-1-trained coaches, customized care plans for medicine administration and schooling from Personify’s Remodel Weight Administration program.
Personify’s program gives members with custom-built, coach-led counseling, in addition to impetus and assets to assist them handle their weight and drugs.
Key components of the GLP-1 technique embody focused prior authorization standards geared toward guaranteeing remedy will get to individuals who want it most, and real-time scientific critiques and profit optimization pushed by LucyIQ, LucyRx’s proprietary AI platform.
The technique may even embody personalized assist from licensed well being coaches from Personify Well being, menopause-specific care pathways and behavioral well being help from LucyRx, and orderly step-down guidelines to enhance long-term outcomes.
Dr. Jeffrey Jacques, chief medical officer at Personify Well being, citing a examine by J.P. Morgan Analysis, said that round 9% of the U.S. inhabitants, or roughly 30 million individuals, will develop into GLP-1 customers by 2030.
“The rising want for persistent situation assist and growing expectations for employer-sponsored GLP-1 advantages choices have pushed employers to rethink their method,” Jacques mentioned in an announcement.
“Along with LucyRx, we’re offering members with significant wrap-around assist that provides them the instruments and schooling they want for long-lasting, wholesome life, whether or not utilizing a weight administration medicine or not.”
THE LARGER TREND
In 2024, WeightWatchers partnered with Personify Well being to allow employers to supply the corporate’s enterprise choices, permitting staff to entry weight-related healthcare instruments, together with behavioral well being, medicine administration and digital care.
Firms utilizing Personify Well being had the choice to supply their staff WeightWatchers for Enterprise to entry the load well being firm’s B2B choices.
Personify Well being was fashioned that very same 12 months after mobile-first worker wellness and engagement firm Virgin Pulse and advantages and analytics platform HealthComp merged and rebranded underneath the identify Personify Well being.
Personify mixed Virgin Pulse’s choices with HealthComp’s well being plan administration options, offering a single platform that integrates well being, navigation, advantages and wellbeing experiences alongside data-driven personalization.
In April, LucyRx acquired a strategic progress funding from LRV Well being. With the funding spherical, LRV Well being joined LucyRx’s current investor base, which introduced the corporate’s whole dedicated capital on the time to greater than $500 million.
The corporate utilized the funds to scale its technology-enabled platform, develop shopper partnerships, and enhance entry to and affordability of prescribed drugs.
