Willow, maker of wearable breast pumps, introduced it acquired British femtech firm Elvie to scale the businesses’ maternal well being platforms.
San Francisco-based Willow affords in-bra breast pumps, pumping equipment and breast care. The corporate most lately obtained FDA 510(ok) clearance for its breast pump, Willow Technology 3 Breast Pump, in October of final 12 months.
Elvie affords its personal line of breast pumps, pelvic ground care, and a wise bouncer and bassinet for infants, Elvie Rise.
The businesses will mix their choices to scale the attain of their ladies’s well being medical system choices.
“We’re completely happy that the much-loved Elvie model – with its iconic merchandise and innovation – will proceed its journey beneath Willow’s steering,” Karim Abdel-Ghaffar Plaza, director at Elvie, mentioned in an announcement.
“Elvie has all the time been dedicated to dismantling the stigma surrounding ladies’s well being and bringing progressive expertise to ladies, and we’re happy that Elvie and Willow can now proceed to inform that story collectively.”
THE LARGER TREND
Based on The Monetary Instances, Elvie fell into administration earlier than being acquired by Willow, that means the corporate was in monetary bother and unable to fulfill its debt obligations.
Elvie has reportedly raised greater than $186 million since being based in 2013. Its final reported valuation was $241 million.
In 2023, Willow filed a lawsuit towards Elvie for patent infringement, alleging the corporate infringed seven U.S. patents. Elvie subsequently countersued Willow, alleging it infringed on 4 of its patents. The lawsuit was ongoing on the time of Willow’s acquisition of Elvie.
Final 12 months, Willow introduced the launch of Ema, a conversational AI software designed to offer maternal well being assist to moms, together with help with pumping and feeding, psychological well being and postpartum restoration.
The corporate additionally introduced will probably be out there in-store by Goal nationwide, launching its Discover Your Movement Feeding Package completely by the retail big. The package contains equipment to help with breastfeeding.
In 2020, Willow scored $55 million in Collection C funding. Thus far, the corporate has reportedly raised round $254 million.
Elvie introduced the launch of its good bouncer Elvie Rise at CES in January of this 12 months. Elvie Rise transforms from a bouncer right into a bassinet and may be managed by an app. The corporate says the transformation permits dad and mom to maintain infants in a single place with out transferring them between play and nap time. Elvie Rise additionally supplies dad and mom with insights into their child’s sleep patterns.
